01
Demand generation
Build a clearer path from audience strategy to qualified pipeline—not just more traffic.
- Paid media and acquisition
- Account-based programs
- Funnel and conversion strategy
Fractional Marketing, Growth & AI
Turn marketing complexity into measurable growth.
I help organizations connect strategy to execution across demand generation, CRM, web, analytics and applied AI—without adding another layer of overhead.
Miami-based · Working remotely across markets
For startups & growing businesses
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Selected results
15+ years leading growth across B2B, B2C and international markets.
2X+
Prospect lead volume and quality
Global
Lead management, attribution and ROI standards
AI-enabled
Predictive scoring, send-time and content tools
B2B + B2C
Enterprise and mid-market growth leadership
Where I create value
Focused help where growth gets stuck.
I look at how acquisition, customer data, digital experiences and reporting work together, then focus the work where it can improve performance.
02
CRM & lifecycle
Turn fragmented customer data and handoffs into useful segmentation, scoring and follow-up.
- CRM audits and configuration
- Lead management and automation
- Lifecycle and nurture design
03
Web & conversion
Improve the digital moments that turn attention into action across websites and landing pages.
- Web and eCommerce strategy
- Landing pages and CRO
- Customer journey improvement
04
Analytics & applied AI
Use reporting, automation and AI to improve decisions, execution and accountability.
- Measurement and dashboards
- AI-assisted marketing processes
- Performance and efficiency
Examples of work
From marketing activity to business action.
A selection of consulting and leadership work across demand generation, CRM, digital experience, analytics and applied AI.
01
Professional services
Demand generation and CRM activation
The organization was generating website traffic, but much of it did not match its target market. I connected website-visitor intelligence, paid-media activity and HubSpot data to create a more useful view of account quality and buyer intent.
The work included account scoring, audience segmentation, CRM routing, targeted outreach, landing pages and a 90-day paid-media reset designed around qualified companies—not traffic alone.
02
Residential real estate
CRM audit and sales enablement
I completed a structured CRM audit covering lead sources, data quality, record aging, broker information, lifecycle stages, sales activity, automation and reporting readiness.
The analysis identified gaps in source attribution, inconsistent lifecycle data and records requiring prioritized remediation. I consolidated the findings into an executive assessment, a findings register and a phased improvement plan.
03
International health insurance
Applied AI for a marketing organization
I designed and delivered a 90-minute working session showing a marketing team how to apply AI to real business tasks.
The session included three purpose-built AI assistants for campaign strategy, workflow planning and first-pass content review. It also covered platform selection, prompt development, repeatable project structures, human review and responsible use of company information.
04
Consumer and B2B
Digital growth and customer experience
Across senior corporate roles, I have led acquisition, CRM, web, eCommerce, analytics and marketing operations across the United States and international markets.
The work has included digital customer journeys, online-booking growth, localized market programs, marketing measurement and operating-efficiency improvements.
How I work
Senior judgment. Hands-on execution.
I step into the gap between strategy and delivery: clarify what matters, identify what is blocking performance and help the team execute the work.
Good strategy earns its keep when the team can execute it and measure the result.
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01
Diagnose
Start with the business problem, the customer journey and the evidence—not a preferred platform.
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02
Prioritize
Turn the findings into a focused action plan based on impact, effort, dependencies and risk.
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03
Execute
Work directly with leaders and teams to build, launch, measure and improve the solution.
A strong fit
You need progress, not another presentation.
01 Your marketing channels are active, but qualified pipeline is unclear.
02 CRM, reporting or customer journeys are limiting performance.
03 You need senior capacity without adding a full-time leadership role.
04 Your team wants to apply AI practically, safely and with a clear business case.
About Frank
A growth leader who stays close to the work.
I am a fractional marketing and growth consultant with 15+ years of experience helping consumer and B2B organizations improve acquisition, digital experiences, CRM, analytics and marketing operations across markets.
My background spans director-level leadership and hands-on consulting. That means I can work with executives on the commercial decision, then get into the CRM, campaigns and reporting needed to make it real.
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What is getting in the way of growth?
Share the priority, the pressure point or the decision you are trying to make. I will tell you candidly whether I can help.